When it comes to hotel interiors, few make as bold a statement as Dream Hotels, and as JMDA has first-hand experience of Dream’s Downtown New York City location, we’ve been avidly following their projects for more great inspiration. As such, we thought we’d take a look at their latest new location: Los Angeles, California.
Downtown NYC. To walk into the lobby is to step into a menagerie of colours; patterns; textures. Every piece of furniture is unique, but leather abounds, lending a glossy chic to the comfortable, airy space. The room embraces the lobby as lounge, and could easily double as an evening retreat in its own right. But it wouldn’t be a Dream without a touch of drama, and even quirkiness: the ceiling is transparent, allowing a tantalising glimpse of the pool above, and the wall-mounted flag of the USA is, on closer inspection, made up of old cans. Aside from being immediately impressive, the room is a microcosm of the Dream Hotels’ brand: a style built on the uniqueness of each location, and reflected in every room during our stay.
As such, we were impressed with our time at the Downtown NYC location. Very impressed. Once-in-a-lifetime impressed. And we were hungry for more design ideas, especially the make-or-break bold ones that seem to crop up in Dream hotels. So when we heard that there was a new location opening in Hollywood, we were excited for what a new Dream Hotel would do with this iconic area.
Unsurprisingly, Dream Hotels know best how to make use of their locale. Dream Hollywood’s open-air lobby brings LA’s sunshine inside, and looks stunning in gleaming white marble and clean, smart surfaces. An all-day coffee bar makes it a consistent draw, and there’s a real charm to spending time here: like Dream Downtown NYC, the lobby is re-cast as a lounge in LA’s unique style.
Venturing deeper into the hotel, the décor takes on a more subdued tone, with moodier lighting in the elevators and corridors, giving a sense of cool relief from the unforgiving sun in the streets outside. Wood panelling takes over from bright marble, ushering in a distinctly playful and retro feel.
Emerging into the rooms themselves, we found ourselves almost overwhelmed by the sudden influx of light and wonderful views provided by Dream’s full-height windows. Dream Hollywood takes the approach of bringing the outside inside: it’s a simple and spectacular use of the location’s natural beauty, and one that pays tribute to Hollywood itself. As such, the furniture here takes a clean, understated approach, careful not to overshadow the dramatic LA cityscape.
But the bedrooms aren’t the only areas that make use of Dream’s fantastic views, and the rooftop itself plays host to a spacious bar and garden. There’s been a definite trend in designing urban rooftop spaces lately, and we’re glad to see that the Dream seizes on this in turning their roof into a vibrant evening space. The grill area here, The Highlight Room, features a restrained checkerboard-tiled floor and grungy brickwork, which give the venue a very casual feel, and make it a prime location to spend warmer days in.
“Dream Hollywood takes the approach of bringing the outside inside: it’s a simple and spectacular use of the location’s natural beauty.”
For other daytime pursuits, the Dream’s pool deck is – as always – a lovely place to relax on, and features a particularly extraordinary feat of design: the pool itself can be raised flush with the deck, turning into yet another space for partying. Exclusive booths are separated from the main pool by drapes, and tropical greenery adds plenty of natural shade.
In all, Dream Hollywood did not disappoint: once again, Dream bring a uniquely casual, elegant approach to hotels, while incorporating elements of the local culture and aesthetic into each hotel’s design. Dream Hollywood’s adjustable pool remains one of our favourite features, and though some might call it a gimmick, it raises some interesting ideas about how to make spaces versatile and adaptable. This extends to the hotel’s use of roof spaces, which we definitely felt were in tune with Hollywood – after all, nothing says movie glamour like a rooftop party. So, with plenty to take away from the Dream brand, we’ll be keeping an eye out for more inspired twists on these intriguing design opportunities.
Dream Hotel Hollywood and Dream Hotels online.